Web 2.0

OLD, NEW WE MEDIA, FUTURE OF MEDIA

*Making is connecting

*UTOPIAN AND DYSTOPIAN views

è Web 2.0 is a metaphor

è Moving away from ‘passive’ consuming (no more watching TV for 4 hours a day)

è Pleasure from creating

è Engaging with the environment

è Using the internet in the way Tim Berners-Lee intended

è ‘Everyday’ creativity

*People want to make the world their own; customising their phone, customising their desk with photos and ornaments etc, Facebook

*People want to make their mark on the world; graffiti, novels

*People want to be social; connections, common interests

*People want to be creative; needs to be channelled, tools, making things

MAKING THINGS à SHARING THINGS

The ‘Making and Doing’ culture

è Networks

è Connecting with knowledge hands on

CRITICISMS

*Loss of high-brow culture – forgetting how to write because there is no necessity

*Sharing can be the sharing of negativity; eating disorders, nasty comments, riots, terrorism, porn, loss of privacy/security, danger

*There is still a passive audience who are not being creative

*Personalised advertisements (predicted through recent search history)