"We Media is all media that is 'homegrown', local, organic and potentially counter-cultural"
IDEOLOGY (ideas of the rulers) passed down through HEGEMONY; (parents, education, media, culture)
*IT IS A REINFORCEMENT OF IDEAS*
Key Ideas;
*Being a citizen has to be learned or developed
*The 'Big Media' (news corps, CNN, BBC etc) have controlled who gets to produce and share media
*Concentrated choice of media
*Gillmor sees the internet as a catalyst for a challenge to this established hegemony; citizens use blogs and other online communication tools to share their own news.
*Bloggers; the former audience. New form of people's journalism.
GRASSROOTS JOURNALISM; local level, activists, joining in with the community
CITIZEN-GENERATED MEDIA; petitions, pages made by locals
GLOBAL CONVERSATION; the topic of conversation worldwide; Twitter trends
GLOBAL AUDIENCE; people following trending topics online
"The rise of the citizen-journalist will help us listen. The ability of anyone to make news give a voice to the people who have been voiceless for years" (Gillmor, 2006)
KEY POINT --> It seems odd to think giving people this opportunity for voice can be negative; the Royals for example. They were given an opportunity to socialise with Prince Harry but instead they take photos to sell.
Dan Gillmor is interested in WHAT a journalist is nowadays. he likes new media technologies (eg YouTube) and believes the future of the internet is unpredictable and unexpected.
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