The term 'Web 2.0' was first used in January 1999 by Darcy DiNucci, a consultant on electronic information design. In her article, "Fragmented Future", DiNucci wrote:
"The Web we know now, which loads into a browser window in essentially static screenfuls, is only an embryo of the Web to come. The first glimmerings of Web 2.0 are beginning to appear, and we are just starting to see how that embryo might develop."
The Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators of user-generated content in a virtual community, in contrast to websites where consumers are limited to the passive viewing of content that was created for them.
Examples of Web 2.0 include social networking sites, blogs, wikis, video sharing sites, hosted services, web applications and mash-ups.
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